New work for Spark44 of the Jaguar E-Pace
We shot the Jaguar E-Pace for Spark44 in and around the streets of London. It’s strange to say, seeing that I’m based in London, that I really don’t get asked to photograph in London that much. It was enjoyable, because of the familiarity, yet also tricky because of knowing the place too well! Apart from the parked cars, it was a enjoyable few days travelling from north to south, east to west and discovering interesting spaces and places that maybe I’d overlooked previously as a photographer. As my first photographic teacher used to say, “Familiarity can breed contempt”.